Platform Data · 2026
SaaS Channel Attribution & MRR Benchmarks
TrackRev is SaaS affiliate software with link tracking and revenue attribution built in. Its benchmarks show which acquisition channels actually pay your SaaS MRR, ranked by revenue and retained MRR, not clicks. Aggregated from 4,217 TrackRev workspaces, 2026-04-01 to 2026-06-22, anonymized. Per-workspace medians, refreshed every quarter.
Figures: Q2 2026Published Page updated
Methodology summary
Source: anonymized aggregate data from 4,217 TrackRev workspaces active during 2026-04-01 to 2026-06-22. We exclude free-tier-only workspaces with zero paid conversions and any workspace under 30 days old. For each metric we compute the per-workspace value first, then report the median across workspaces — not the pooled global average. This stops a handful of large workspaces from dominating each number and produces benchmarks that describe the typical SaaS workspace. Next refresh: Q3 2026. Licensed CC BY 4.0.
Headline numbers
The four numbers most SaaS teams ask for.
Per-workspace medians across 4,217 active workspaces in Q2 2026.
Breakdown 1
Click-to-paid conversion rate by channel
Per-workspace median, Q2 2026. Channels with under 50 clicks per workspace are excluded from the channel-specific median.
| Channel | Median click-to-paid | Median RPC | Workspaces reporting |
|---|---|---|---|
| Direct / dark social | 7.1% | $5.20 | 3,940 |
| Newsletter (owned email) | 4.8% | $4.40 | 2,118 |
| Affiliate / partner | 3.9% | $4.10 | 1,612 |
| Paid search | 2.4% | $2.20 | 2,304 |
| Organic search | 2.2% | $2.90 | 3,471 |
| Organic social | 1.8% | $1.70 | 2,755 |
| Paid social | 1.2% | $1.30 | 2,108 |
| Display / programmatic | 0.6% | $0.50 | 893 |
Source: TrackRev workspace data, Q2 2026. Click-to-paid measured within each workspace's configured attribution window.
Breakdown 2
Attribution window adoption
Distribution of attribution-window settings across all paid workspaces.
| Configured window | Share of workspaces | Typical workspace profile |
|---|---|---|
| 7-day | 22% | Consumer SaaS, mobile-led, transactional products |
| 14-day | 18% | Self-serve B2B SaaS, $9–$29 monthly tiers |
| 30-day | 41% | Mid-market B2B SaaS, $29–$199 monthly tiers |
| 60-day | 12% | B2B SaaS with sales-assisted trials |
| 90-day or longer | 7% | Annual-contract B2B, enterprise tooling |
Median window across all workspaces is 27 days. Source: TrackRev workspace settings, snapshot 2026-06-22.
Breakdown 3
Channel LTV multipliers
Median 12-month LTV per channel divided by the workspace's overall 12-month LTV. Values above 1.0 mean the channel acquires customers with above-average lifetime value.
| Channel | LTV multiplier (vs. workspace avg.) | Median months to first churn |
|---|---|---|
| Direct / dark social | 2.3x | 14.0 |
| Organic search | 2.1x | 12.4 |
| Newsletter (owned email) | 1.9x | 11.8 |
| Affiliate / partner | 1.4x | 9.6 |
| Paid search | 0.9x | 7.1 |
| Paid social | 0.8x | 6.2 |
| Display / programmatic | 0.5x | 4.4 |
Per-workspace medians. Includes workspaces with at least 12 months of paid revenue history (n=1,803). Source: TrackRev attribution data, Q2 2026.
Breakdown 4
Attribution model adoption
Which model SaaS teams set as their primary view. Workspaces can compare all three at any time; this counts the model marked as default.
| Attribution model | Share of workspaces | Most common use case |
|---|---|---|
| Last-touch | 64% | Default for most workspaces; favors closing channel |
| Linear (multi-touch) | 22% | B2B SaaS comparing full journey credit |
| First-touch | 14% | Content-led growth teams measuring discovery |
Source: TrackRev workspace defaults, snapshot 2026-06-22. The platform supports switching models retroactively without re-collecting data.
Breakdown 5
Days from first click to first paid charge
Distribution of the time-to-conversion for new paid customers, measured per workspace and then median-aggregated.
| Percentile | Days from first click to first paid charge |
|---|---|
| 10th percentile (fastest) | 0.4 |
| 25th percentile | 1.7 |
| 50th percentile (median) | 6.3 |
| 75th percentile | 21.0 |
| 90th percentile | 48.2 |
| 95th percentile | 73.5 |
Per-workspace medians of each percentile, then aggregated. Workspaces using a 7-day window mechanically truncate the tail; we report only conversions that fell inside each workspace's configured window.
How to use this data
Three reflexes for benchmarking your own funnel.
1. Compare your own per-channel RPC to the column above. If your paid social RPC is under $1.30, you are at or below the platform median. That is a creative or audience problem, not a tracking problem. If your newsletter RPC is below $4.40, the list is either un-targeted or your offer is mispriced for that audience.
2. Check your attribution window against your conversion tail. If your 90th-percentile time-to-first-charge is 48 days but your window is set to 30 days, you are silently dropping the slowest 18% of buyers — disproportionately your highest-consideration (and often highest-LTV) customers. The fix is to widen the window, not to re-attribute.
3. Treat channel LTV multipliers as the tiebreaker, not RPC. Paid search at $2.20 RPC and a 0.9x LTV multiplier looks identical to organic search at $2.90 RPC on a first-purchase basis — but the organic customer is worth 2.3x as much over 12 months. Decisions made on RPC alone systematically over-fund the channel with the worse customers.
Methodology and limitations
What is and is not in this dataset.
- Sample. 4,217 workspaces with at least 30 days of platform history and at least one paid conversion during the period 2026-04-01 to 2026-06-22.
- Aggregation. Per-workspace value first, then median across workspaces. This prevents a handful of large workspaces from dominating each metric.
- Exclusions. Free-tier-only workspaces with no paid conversions, workspaces under 30 days old, and test/staging workspaces flagged in the platform.
- Bias. The dataset skews toward bootstrapped and growth-stage SaaS (median MRR $14,800). Enterprise SaaS with six-figure contracts and quarter-long sales cycles is underrepresented; absolute numbers are directional for that segment.
- Window truncation. Time-to-conversion percentiles are bounded by each workspace's configured attribution window. Workspaces on a 7-day window cannot contribute conversions past day 7.
- Refresh cadence. Quarterly. The next refresh adds Q3 2026 data, covering 2026-07-01 to 2026-09-30. We re-publish on this URL so citations remain valid.
- License. Data published under CC BY 4.0. Cite as: TrackRev SaaS Channel Attribution & MRR Benchmarks, Q2 2026, trackrev.io/data/saas-attribution-benchmarks.
FAQs
Questions, answered.
Questions6
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