Your data stays on your domain
TrackRev uses first-party, server-side tracking. When someone clicks one of your tracking links, the request hits your server first — before it redirects the visitor anywhere. Your server logs the click and sets a first-party cookie directly on your domain. No third-party tracking script runs in the visitor's browser. No data passes through an advertising network. The click record belongs to you.
- Click data is stored in TrackRev's database, associated only with your workspace
- No advertising network — Google, Meta, or otherwise — receives your click data
- No cross-site user profiling: TrackRev only tracks visitors interacting with your specific links, not across the internet
- Your tracking domain (e.g., go.yourbrand.com) is a domain you own — you control the DNS, you control the data
- If you stop using TrackRev, your tracking domain redirects can be pointed elsewhere immediately